Updates to the overall Citi brand standards opened up an opportunity to redesign, rethink, and refine the ThankYou ecirc system. Conversations with all parties led us to defining the cadence, the purpose, and the efficiencies for the program moving forward.

We rallied around specific mock creative comps but the bulk of the effort was defining the various email types, component types, and rules. The developing agency would not accept Figma as a delivery so thorough specs were delivered for both Citi internal as well as external partners/developers to reference.