Since a state-of-the-art responsive experience deserves responsive marketing, we designed and developed marketing modules that can populate across the experience, render accordingly at each of the 5 interface breakpoints, and were completely customizable. These modules can be used to market service offers as well as partner specific content. A theme set was developed for each partner to ensure consistency between the core experience and brand aesthetics for even white-label type service offers. Specs were also developed for a raster solution for when more complicated, or campaign specific visuals are called for.

I helped develop the overall strategy and lead a multi-office, multi-discipline team to design, develop, document, and roll out marketing offers to the various Citi partner experiences.

Best Buy Offers Page
The offers page curates personalized promotions in a dynamic fashion. Introducing hierarchy via priority, orientation, style and format – all in HTML to adhere to ADA standards. The primary offers are given additional creative variation by available theming, optional elements, and headline variations. The exclusive offers list below the grid indicates offer status specific to the user.